Stop losing big deals to slick competitors.
Is your brand selling your business short? Get an honest 15-minute video diagnostic and checklist to pinpoint what to fix in your messaging, visuals, and market positioning.
First 10 slots £500 (Standard price: £1000). Strictly 1 client per week.
Zero time wasted
No discovery calls, no onboarding slides, no live meetings.
7-Day delivery
Hits your inbox within 7 days of your booked kickoff date—or it’s 100% free.
Instant clarity
Built for immediate execution by your designer, copywriter, or team.
So, where is the money slipping away?
Sound familiar?
You built a great product, but money is slipping through your fingers. Your marketing is…
Looking like a side project
Deep down, you worry your website looks amateurish.
Wasting ad money
You spend time and money driving people to your site, only for them to do a U-turn and never return.
Not working (but why?)
You waste weeks tweaking minor details, losing sales all the while.
What you actually need
No waffle. No wasted time. Just a shockingly good shortcut. Imagine you had…
Total confidence
Sharing your site, knowing it looks just like a major player.
Clear, direct answers
From a trusted expert to spot the exact mistakes turning people away.
Simple steps
To pass on to your team—built to help you cut friction, close deals, and make more money.
'If it doesn't sell, it isn't creative.' — David Ogilvy
What an eye-opening experience! Tony asked me questions no one else has. My brain hasn't stopped churning since.
— Glenda R. SnodgrassFounder, The Net EffectA bolt of brand clarity in 7 days.
Learn why your marketing isn't working—and get a simple list to fix it.
15–20 minute video breakdown
A laser-focused review of 2 key marketing assets (e.g. website + pitch deck) to pinpoint exactly where your strategy, copy, and visual authority are losing you buyers.
The Strike List
A curated checklist ranked by priority (Fix Today vs. Tweak Later). No fluff or design jargon—just clear instructions to hand straight to your team.
How It Works
Send your marketing (5 mins)
Share your website link, biggest problem and 2–3 competitors.
The deep dive (7 days)
No meetings or calls. I analyse your main marketing materials in detail.
Get your action plan
Your video review and Strike List land straight in your inbox.
No faffing about. No endless calls.
Just total clarity on what to change so you can make more money.
Hi, I'm Tony.
For 13+ years I've worked across strategy, copywriting, and design. Four of those were spent shaping brand strategy for an 8-figure global business.
The Lightning Audit is the direct alternative to agency audits. You get my insights focused on trust, sales, and results—no 50-page PDFs, no dull calls, no faff.
- Heavyweight strategy: Big-league thinking aimed straight at your main sales blockers.
- Zero delegation: No middlemen or interns. You get my personal focus on your brand.
- Plain English: Clear, simple steps your team or freelancers can action right away.
Most audits miss the point.
Typical diagnostics go round in circles on the small stuff. This one focuses strictly on the 3 levers that drive sales:
Get any wrong and you risk losing the deal:
The sweet spot
Laser focus. High trust. More sales.
What's inside? A full diagnosis, delivered fast.
01 //
Positioning perspective
Goal: Win your audience's trust.
What you get: A strategist's view on your competition and why you're blending in.
02 //
Visual verdict
Goal: Win your audience's confidence.
What you get: Honest thoughts on your visuals, so you know why you're losing deals to slicker competitors.
03 //
Messaging map
Goal: Win your audience's understanding.
What you get: A clear breakdown showing where your narrative confuses customers and costs you sales.
04 //
The Strike List
Goal: Your prioritised action plan.
What you get: A 15–20 min video walkthrough plus your Strike List of prioritized fixes (now vs. later).
What an eye-opening experience! Tony asked me questions that no one else has. It forced me to really think about things that have been in the back of my mind for years, and my brain hasn't stopped churning since.
—Glenda R. Snodgrass, LCCAFounder, The Net EffectIt really helped tie branding to more concrete business results for me... Tony evaluated my existing branding based on how well it communicated specific things, not only how it met generic best-practices.
—Alison HoenesFounder, Alison Hoenes DesignExtremely useful in pinpointing areas where work was needed... Tony was instrumental in providing direction and focus, and looking at how my existing brand was holding me back.
—Neil Spencer BruceFounder, The Sound ConsultancyWhat's the cost of doing nothing?
How much is unclear messaging costing you? Why are buyers quietly slipping away in confusion? How many visitors are leaving your DIY-vibes website? Why is your competition making more money? Lost sales are costing you thousands. And if you fix it? Well, I'll let you do the maths.
ROI in a flash.
To build my first batch of post-launch case studies, I'm opening 10 spots at a special intro price of £500. Once those 10 spots are claimed, the price shifts to £1000.
£500
Intro price (first 10 spots) — standard rate: £1000
- 15-20 minute video runthrough: Personal screen-share breakdown of your website PLUS 1 extra asset of your choice (e.g. pitch deck, sales email, landing page, or socials).
- The Strike List: A clean, fluff-free action plan detailing your exact copy and design fixes.
- 7-Day delivery: Direct to your inbox within 7 days of kickoff—zero meetings required.
- 100% carry-over credit: Your full audit fee counts towards strategy or copy if we decide to work together.
(1 of 10 spots remaining)
No sales callsGuaranteed delivery in 7 DaysZero risk
The Flash Guarantee
Time is short. You don't have weeks to waste waiting for new interns or bloated agency schedules—and you shouldn't have to put up with marketing that's losing you money.
The Promise: If your personal 15-20 minute video breakdown and Strike List are not sitting in your inbox within 7 days of your booked kickoff date, I'll refund you in full.
The Fine Print: There is none. No awkward phone calls, no hoops to jump through. If I miss the deadline by even a single minute, you get your money back, and you keep the full audit.
Frequently asked questions:
It's actually the perfect time. Investors and high-value clients don't just back your product; they back your stability—and a confused brand signals risk. You'll get The Strike List: a prioritized roadmap split into short, medium, and long-term fixes to help you flip the script and look like a safe, established bet.
Both—brand psychology doesn't change based on what you sell. In fact, look at my past clients: Twinkl is a massive digital educational publisher, English Heritage manages physical historical sites and tourism, and Sheffield Hallam University handles large-scale public services. They're different, but the goal isn't: win attention and build trust. What you sell changes, but how people buy stays the same.
You can—and AI will give you 35 generic bullet points of sycophantic marketing clutter. AI can assist, but it can't steer the ship. AI creates overwhelm; I give you curation. I'll tell you the exact commercial fixes that will actually move the needle for your business, backed by 13+ years of real-world experience across strategy, copy and design.
Zero calls required. I know you're busy running a business, and your calendar is packed. Once you book, you'll fill out a 2-minute onboarding form with your links, and 7 days after your chosen kickoff date, your personal video and The Strike List land straight in your inbox.
Just a live website (or landing page), an active offer, and one secondary asset you want reviewed (like a pitch deck, sales doc, or proposal). Add 2 minutes to complete the onboarding form, and you’re set—no formal brand guidelines required.
Anything driving your sales pipeline. It can be a pitch deck, an outbound sales email sequence, a specific landing page, a lead magnet PDF, or your LinkedIn/social profile. If buyers see it before paying you, it's fair game.
Exactly 7 days from your booking date. I strictly limit my intake to one audit per week to guarantee my full focus on your business. If I miss that 7-day window, you get 100% of your money back.
Fine by me—but there's no need to guess whether you've cracked it. With a monthly or quarterly Check-in Retainer, you'll have a strategic partner in your back pocket. I'll review your updates before you hit publish, audit assets as you launch them, and keep your messaging sharp as your offer evolves. It's high-level brand support without the hefty salary.
Simple—if you decide to hire me to execute the strategy, copy, or design, 100% of your audit fee (£500 or £1000) is deducted straight from your project invoice. If we work together, the audit effectively costs you £0. (Note: Credit is valid for 30 days following your audit delivery and applies to full done-for-you execution projects, subject to current calendar availability).